How to Win over the Generation Y

LinVio By LinVio, 13th May 2013 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Family>Teenagers

Bridging generation gap. It is not a matter of which generation is superior than the other but understanding how both meet at a certain level where they could work in perfect harmony.

Baby Boomers and Gen-Y

During the speech of Dino Santos, one of the keynote speakers during the 32nd District 75 Convention of Toastmasters Internal on April 26-28 at the Imperial Palace in Cebu, I told myself “I wish my non-toastmasters friends have heard this.” He talked about bridging the two different social generations – Baby Boomers and Generation Y. Of course, we have heard it somewhere before! Dr. Santos simply made it so easy and compelling to understand. Being an educator for over 40 years and a father, he stressed out that understanding the different generations is helpful in creating a harmonious and productive relationship not only in the workplace but also at home.

Main Characteristics of Baby Boomers:

* They are those from the post-war era.
* Sceptical about new information
* Overprotective as parents
* Career-oriented
* Believes in working hard
* Loyal to organization
* Answers easily to authority
* Prefers to learn by doing
* Has love-hate relationship with technology

Main Characteristics of Generation Y:

* They are those who were born in the 1970s to 2000s
* More open to new information, including the out-of-this world ones
* As parents, they allow their children to experience adventure
* Freedom-oriented
* Believes in working smart and collective action
* Can also be loyal but it costs a lot
* Prefers edutainment – education and entertainment in one package
* Mosaic learners, internet surfers

Dr. Santos shared 8 visual tips to attract the Generation Y and win their loyalty.
1.Dart – symbolizes personal goals. By allowing them to be what they want to be, they will perform at the best they can be.
2.Chains – symbolizes relationship. Wherever they go and whatever they do, they long to feel a community.
3.Sponge Bob – symbolizes fun. They want to get entertained at almost everything.
4.Cake – symbolizes being special. They love to have a sense of authority. They don’t want to be over-protected nor dictated.
5.Pair of gloves – symbolizes friendship. They want a long lasting relationship. For them, it’s a turn off to look them down and it’s a turn off to talk them down.
6.Life saver – symbolizes security. They don’t want to feel slaves of anything or anyone. Feeling helpless is their enemy.
7.Gold bar – symbolizes self worth. Like anybody else, they also want to feel valuable in everything they do. If they accomplish something good, appreciate them right away. It will fire them up to do more and even better.
8.Question Mark. They always want to know the reasons behind everything you ask them to do. They want to know the whole sense of whatever they do.

It shouldn’t be viewed as which generation is superior to the other, though. In the first place, Generation Y can not exist without the Baby Boomers. Thus, whatever happens to the new generation, both good and bad, the older generation also shares the credit. From Dr. Santos’s tips, most of them are also applicable to everyone regardless of generation.

All generations have there strengths and let’s just focus on that. When they converge and work in harmony, amazing things could happen.

Repost from:

Eight Tips to Attract Gen Y


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author avatar LinVio
An open-minded engineer who writes about wide array of topics, such as general interests about life, business, news, art, religion, and anything under the sun.

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author avatar Kingwell
13th May 2013 (#)


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author avatar Sivaramakrishnan A
13th May 2013 (#)

Thought provoking, Franklin. I remember the words of President Reagan when told that his generation was out touch. He was told they did not use computers. His repartee - we invented them! siva

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author avatar LOVERME
13th May 2013 (#)

no iwo generations
can ever be the same
solar juxtaposition varies the chromosomes of all X and Y genes
so no two persons can ever be born alike
not even twins

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author avatar Retired
3rd Dec 2013 (#)

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