Facebook's New Acquisition

coolmoney By coolmoney, 18th Feb 2014 | Follow this author | RSS Feed
Posted in Wikinut>Family>Relationships

Facebook places a bet on the mobile Messaging Group Whatsapp for a staggering $19 Billion. But is this company Worth the price tag being placed on it by Facebook?

How much is too much?

Facebook Inc is placing a bet on the mobile messagging application Group WhatsApp. for the staggering sum of $19 billion. For a company whose chief executive left Yahoo.Inc to start off a company that shuns advertising, WhatApp.Inc is now another asset in the hands of Mark Zuckerberg who with this deal hopes to get his hands on the ever increasing number of WhatsApp users.

TheWhatsApp application was created so users could send messages without having to deal with the annoying presence of ads and games. " No one goes to sleep thinking about the ads they will see Tomorrow ", was how WhatsApp founder put it.
This approach seemed to pay off as users of the application increased by the millions reaching up to 450 million monthly users.

With the amount of users increasing daily with billions of messages being sent daily is the $19 billion bet a price too high to pay? More than 1 billion people are on Facebook and most perhaps are users of the WhatsApp application. However when a company decides to pays to buy an application for almost 10 times what it payed for Instagram then something is not right .

Is It Dominion?

So what moved Zuckerberg and Co. to put a heaviy price tag on WhatsApp is it dominion? Facebook has the money and quite a lot of it ,though some may see it more as astronomical than economical . But With about 1 billion users, an application like WhatsApp is quite enticing. And since What'sApp has already 450 million users and still expanding in user registration by the millions, there is room for more market expansion

WhatsApp compared to Facebook is popular among emerging markets and seems to have quite a lot of influence in Europe having in some countries a market share of about 80% where Facebook messenger is a little over 15%. This goes to show that the core audience of WhatsApp is international as compared to Facebook whose core audience is in the United States. With the acquisition of WhatsApps, Facebook hopes to expand internationally .

With the acquisition of WhatsApp by Facebook , the hunt may now be for the next new and very good text/ Messaging application . Viber is said to have been acquired for $900 million and SnapChat turned down a $3billion acquisition offer. More and more Messaging applications are still being turned that could in their own way surpass WhatsApp in user registration. Seeing $19 billion was paid fro WhatsApp what would be the price tag on the next new application?


Application, Facebook, Messenger, Software, Software Download, Text Messaging, Whatsapp

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author avatar coolmoney
I am a great guy to work with.I take my work seriously and to the letter and can adjust and work in any enviroment and with any person.
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9th Dec 2014 (#)

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