Brand

Manas By Manas, 3rd May 2013 | Follow this author | RSS Feed
Posted in Wikinut>Family>Education

Brand is a name, term, symbol, design or a mixture of them which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from these of competitors.

Brand

Brand is a name, term, symbol, design or a mixture of them which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from these of competitors.

Branding is giving a specified name to a product of group of products from one seller to recognize in the market from, the rival products. Purpose of branding is to distinguish a product from other products.

Branding strategy shows how the firm chooses to use branding as an integral part of its overall marketing strategy. It is another dimension of marketing strategy. It simplifies control of the commercial process and gives necessary advertising and promotional support in order to make the product recognizable and to create consumer patronage.

Brand name is the point around which the entire marketing mix is built up. It can incorporate all marketing effort together either in the consumer mind or in the marketing programme.

To the buyer or consumer, a brand name is means of identification of the product as well as of differentiation of the branded product from its rivals or competitive product. Through branding marketer can build up bright image of his organization around the brand and branded product can be easily identified by the customer in the retail shop.

Tags

Brand, Competitors, Design, Goods, Mixture, Services, Symbol, Term

Meet the author

author avatar Manas
I am come from an Indian Bengali Family with deep inclination towards writing. I love poetry also.

Share this page

moderator Steve Kinsman moderated this page.
If you have any complaints about this content, please let us know

Comments

Add a comment
Username
Can't login?
Password